In the fast paced heyday of the MTV music promo, he shot and directed over two hundred music videos for legendary acts, including the Manic Street Preachers, DJ Sash, Leftfield, and Skunk Anansie.
When creating music video lost its dynamic pace, ARMAИDO discovered the beauty of still image photography:
Inspired by 1940s B&W cinematic lighting, ARMAИDO applies his vast technical knowledge to his work. His subject matter is always visually strong and well suited to fashion and advertising.
ARMAИDO's aesthetic sensibility is evident in his published photos. One can see this is his works created for the online advertising campaign of lingerie label Ma Mignonette, the publication Love is the Law, and the Erotic Photographer of the Year Book (2009).
Currently, his most fruitful creative collaborations are with legendary fashion stylist Johnny Blue Eyes (for the House of Blue Eyes), and Toni & Guy hair genii George Akkad and Andrew Thomas Corbett.
ARMAИDO is currently in the process of creating striking images for editorial submission. He welcomes creative collaborations with new stylist and models.
He offers boutique style production services, from set to location, from snap shot to photo composite, on budget, on time and anywhere in the world.
